By Stephen Fried
The mythical existence and entrepreneurial imaginative and prescient of Fred Harvey contributed to shaping American tradition and background for 3 generations—from the Eighties all through international warfare II—and nonetheless effect our lives this day in magnificent and interesting methods. Now award-winning journalist Stephen Fried re-creates the lifetime of this not going American hero, the founder of the nation’s provider undefined, whose notable kinfolk company civilized the West and brought the US to Americans.
Appetite for America is the fabulous real-life tale of Fred Harvey—told extensive for the 1st time ever—as good because the tale of this country’s growth into the Wild West of Bat Masterson and Billy the child, of the good days of the railroad, of a time whilst a deal may nonetheless be made with a handshake and the USA was once nonetheless uniting. As a tender immigrant, Fred Harvey labored his manner up from dishwasher to family identify: He used to be Ray Kroc prior to McDonald’s, J. Willard Marriott earlier than Marriott resorts, Howard Schultz sooner than Starbucks. His consuming homes and lodges alongside the Atchison, Topeka, and Santa Fe railroad (including old resorts nonetheless in use on the Grand Canyon) have been patronized by means of princes, presidents, and numerous usual tourists searching for the simplest cup of espresso within the state. Harvey’s employees of rigorously screened unmarried younger women—the celebrated Harvey Girls—were the country’s first lady team and have become actual Americana, even inspiring an MGM musical starring Judy Garland.
With the verve and keenness of Fred Harvey himself, Stephen Fried tells the tale of ways this visionary outfitted his company from a unmarried lunch counter right into a kin empire whose advertising and recommendations we nonetheless come upon in myriad methods. Inspiring, instructive, and highly exciting, Appetite for America is historic biography that's as richly lucrative as a slice of clean apple pie—and every piece as satisfying.
*With photograph inserts that includes over seventy five photographs, and an appendix with over fifty Fred Harvey recipes, such a lot of them never-before-published.
From the Hardcover edition.
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Extra resources for Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time
Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time by Stephen Fried